Shaun the Sheep and the Countryside Code
Our partner catalogue contains a range of assets you can use to promote the Countryside Code. Have a look at some of our samples below!
Video Clips
A range of videos featuring Shaun and his friends out on Mossy Bottom. Messages include planning your route, taking care around livestock and ensuring you leave no trace. Remember to tag @TheCountrysideCode when you post them!
Find out moreFind out more: Video Clips
Graphic Assets
Do you want some creative assets you can incorporate into your own? We have small pieces of artwork available for all types of communication. Featuring Shaun, Bitzer and other characters from Mossy Bottom, they're perfect to get people's attention.
Find out moreFind out more: Graphic Assets
Social Media Assets
Fancy getting your audience involved in the Countryside Code? Our colourful social media assets can attract all generations. Show how you Respect, Protect and Enjoy the outdoors by using them in your content.
Find out moreFind out more: Social Media Assets
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Are you interested in using the Countryside Code in your organisation?
If you're a school, community group or national organisation and you're interested in any of what you've seen, we'd love to hear from you! Contact a member of our team today by clicking below.
Shaun the Sheep X Countryside Code leaflet
Our Shaun the Sheep Fun Trail leaflet is the perfect companion for children wanting to learn more about the Countryside Code.
Tasks include – a scavenger hunt, spotting signs and symbols in the outdoors and questions to check your knowledge of the Code.
You can download the leaflet as a PDF by clicking here or alternatively, contact the Countryside Code team to discuss options for printed copies.
We also have our standard Countryside Code leaflets available, which contain all our messaging. This leaflet is also available of GOV.UK.
Twinkl and the Countryside Code
We are excited to announce we have partnered with Twinkl to create a new Countryside Code education pack. The pack contains a variety of resources that can be used in classrooms or at home to help teach the Countryside Code. It also utilises our successful partnership with Shaun the Sheep to educate on the important of Respecting, Protecting and Enjoying the outdoors.
The Twinkl x Countryside Code education pack can be downloaded by clicking here.
The Countryside Code & Pawprint Family
We’re excited to be working with Pawprint Family to offer an accessible badge, activity pack and printable resources for use in schools, youth groups, home education and to help you discover the Countryside Code and the key messaging of Respect, Protect, Enjoy. There are also 3 free resources to print and use including a handy flashcard set for the signs and symbols of the Countryside Code to attach. The free challenge pack, available to download from the Pawprint Family website, brings you 40+ activity ideas to our bag on your next adventure outdoors!
Find out more and head over to the Pawprint Family website by clicking here.
In 2023, we worked with Picture News to develop a weekly news pack focussed on the Countryside Code for teachers, with resources for primary aged children, focus questions and cross-curricular links
You can download this resource as a PowerPoint or as a PDF by clicking here.
Get outside and explore the countryside on one of Shaun’s favourite walks!
Ranging from 1.5 miles to 3 miles long there are walks across the country to choose from.
From the South Downs to the Lake District, Pembrokeshire to Northumberland, visit the Ordnance Survey’s Get Outside website to browse the family-friendly walks.
Autism Friendly Countryside Code
We are delighted to have been able to work with Debbie North to produce these autism friendly versions of the Countryside Code. You can download a number of versions covering both rural and urban areas as PDFs:
- Rural Countryside Code
- Urban Countryside Code
- Rural Countryside Code Easy Read Version
- Urban Countryside Code Easy Read Version
More Resources and Activities
- Have a coastal adventure with The Snail and the Whale
- Grasmere School's Handy Guide to Cracking the Countryside Code
- A guide from the Yorkshire Land Network on looking after the countryside
- Teaching Resources from the Country Land and Business Association
- Download the Countryside Code Leaflet
- Examples of promoting Countryside Code messages through partners and businesses
Have a coastal adventure with The Snail and the Whale
Natural England, Macmillan Children’s Books and the Marine Management Organisation are offering inspiration for fun days out at the coast with an activity booklet for children aged 4-8, inspired by the family-favourite story of The Snail & The Whale.
This free booklet contains activities, puzzles and fun facts – everything you need to enjoy a day out exploring the coast.
Visit the Snail and the Whale page to find out more and to download the booklet.
Grasmere School's Handy Guide to Cracking the Countryside Code
Watch this great video of handy tips from the pupils at Grasmere School.
Credit: Grasmere School @grasmereschool
A guide from the Yorkshire Land Network on looking after the countryside
Watch as young rangers from the Yorkshire Land Network stumble across some common mistakes visitors make during their stay and what advice they give to make everyone’s countryside a cleaner and safer location.
Teaching Resources from the Country Land and Business Association
The Country Land and Business Association have free Countryside Code teacher resources including lesson plans and a waymarker game which can downloaded from their website.
Visit the Country Land and Business Association’s website.
Download the Countryside Code Leaflet
The Countryside Code leaflet is available to download in two formats:
You can also order the A5 flier in print from enquiries@naturalengland.org.uk
Examples of promoting Countryside Code messages through partners and businesses
In the Summer of 2024 we worked with Feather Down Farms, a company who offer off-grid family-friendly farm stays across the UK (and in Europe too). Featherdown promoted the messages of Respect, Protect, Enjoy, Feather Down Farms throughout the summer on the social channels and on their farm sites.
During the Summer of 2024 Campwild have developed a code that reflects messages from the Countryside Code in order to set a standard for visitors to their camping locations. This is to encourage responsible camping, with the permission of landowners, and focusses on the three key areas of the Countryside Code: Respect, Protect and Enjoy
As more people venture into wild spaces, it’s more important than ever to practice behaviours that protect these wonderful landscapes. The CampWild Code helps guide these efforts, offering a clear path to responsible camping.
Find out more about the Campwild Code on the CampWild website.